What does it really mean to be customer-centric? You should think deeply about this for a few seconds.


It seems simple, and it’s probably something all marketers and businesses think they do. Put the customer first! Yes, that’s expected (by customers anyway), brands always function in a customer-focused manner.


However, would you agree that being customer-focused is different from being customer-centric? Being Customer-centric is more than just delivering great experiences—it’s all about understanding the lifetime value of a customer and developing a lasting relationship to grow your business.


This is what will make the difference in a content-cluttered digital landscape, enhancing your ability to see the forest for the trees.


What does this means for your content marketing? Simply put, you have to look for a way to give your customers the exact information they NEED at every stage of the buyers journey.


Here are 3 tips to grow your business the customer-centric content;


1. Know your Customers and speak their language


You have to know the people you want to reach in order to make content that they will love and the only way to fully understand your customers is through research and real interaction with them.


Your customer-centric content strategy must be data driven and Buyer Personas, not purchases, should dictate your content.  Recent Studies have confirmed that when content is targeted and customized to unique buyer personas, consumers pay attention and are more likely to purchase.


Download a FREE Buyer Persona Guide and Concepting Sheet


It is only when you know your customers that you can speak their language using long-tail keywords that will resonate with them and focus on creating content that isn’t all about pitching or landing the sale…more like starting with the soul and end it with the sale.


2. Customize your content to engage your customers wherever they are in the customer life cycle


Relying on customer insights your research, once it’s clear exactly what potential customers need at a certain stage in the buyer’s journey, build specific content in the right format to support those needs. Visual content often works best in the digital world with dwindling attention span. By filling information gaps with clear, useful content, potential clients and returning ones can come to an educated purchase decision faster, and sales can reduce conversion time.



3. Listen to your Customers

It’s not enough to know your audience, speak their language and create compelling contents, to really grow your business with customer-centric content, you have to listen to your audience and observe changes in customer behavior and adjust your content offering accordingly.


It may seem daunting when you have a very huge customer base, however with the number of innovative tools for marketing out there, it’s become increasingly easy to turn customer data from interaction overtime into information you can use to better create content that speaks to their need as the evolve. While Hubspot remains our favorite tool, we are equally in love with these other free and relatively cheaper options which you can experiment with: mauticIntrackt, and Jumplead.


There you have it. It’s time to get started with creating customer-centric content that educates as well as convert!