Holding concentration in the digital world is difficult. A recent research by Microsoft Corp. revealed that the average attention span dropped from 12 seconds to 8 seconds – that’s shorter the 9 seconds average attention span of the notoriously ill-focused goldfish.
So when it comes to marketing to your target audience, how do you capture their attention long enough to take notice of you?
Take a look a look at this infographic;
With the huge opportunity that video marketing presents, bear in mind that for an excellent video marketing campaign, you need a great GREAT STORY that connects with your target audience.
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