Holding concentration in the digital world is difficult. A recent  research by Microsoft Corp. revealed that the average attention span dropped from 12 seconds to 8 seconds – that’s shorter the 9 seconds average attention span of the notoriously ill-focused goldfish.

 

So when it comes to marketing to your target audience, how do you capture their attention long enough to take notice of you?

 

Take a look a look at this infographic;

Advantage of Videos_TheInfoplotter

Infographic

 

With the huge opportunity that video marketing presents, bear in mind that for an excellent video marketing campaign, you need a great GREAT STORY that connects with your target audience.

 

We will be happy to have your thoughts and inputs, please drop us a comment.