Inbound marketing is here! Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention.


Sharing is caring and inbound marketing is about creating and sharing useful content with the world. By creating and publishing content specifically designed to appeal to your ideal customers in the right place at the right time, your marketing becomes relevant and helpful to your customers, attracts qualified leads to your business and keeps them coming back for more.


What this means for your business is that your audience no longer wants their attention bought––they want it earned. This simply means your lead generation strategies need to be revamped to better meet the needs of your target markets.


The first step in this evolution is to create compelling content using the visual advantage as a recent research by Micrsoft Corp. revealed that the average attention span dropped from 12 seconds to 8 seconds. The next step is to use that content to convert visitors into leads. Of course, this is easier said than done, it may sometimes require that you consult with a professional.


We present here a very practical tips on how to Generate Quality Business Leads in Nigeria

How to Generate Quality Business Leads in Nigeria




  1. Create landing pages: Landing pages are pages on your website used to convert visitors. In fact, 56% of clicks for websites are directed to landing pages, not the home page.
  2. Use-opt in content offers: 71% of marketers use content marketing to generate leads. That’s because it’s one of the most effective ways to convert your website visitors.
  3. Add opt-in forms to your site: Many case studies have shown that  simply using opt-in forms, like the HelloBar, can increase conversion rates by 200-500%.
  4. Direct traffic with calls-to-action: 47% of websites have a clear call to action button that takes 3 seconds or less to see. Use these to direct traffic to your high converting pages and content.
  5. Use social proof in copy: Customer reviews are 12x more trusted than descriptions that come from businesses. That’s why you need to utilize social proof to encourage more website opt-ins.
  6. Collect emails in your store: Teach employees to use your POS system (or piece of paper) to collect emails from in-store shoppers. It’s also a good idea to incentivize sign-ups by offering specials to email subscribers.
  7. Use an explainer video: Using videos on landing pages can increase conversion rates by 86% because they keep visitors around longer.
  8. Use the “content upgrade”: Increase blog post conversions by more than 700% when you offer opt-in content that is on the exact same topic as the blog post. For example, offer 3 bonus tips at the end of a 7 tip blog post.
  9. Tap into the power of feedback: Using a feedback tool like Qualaroo to ask website visitors live questions can boost conversions by more than 500%.
  10. Create gated videos in Wistia: Wistia is a video hosting service like YouTube, but with powerful conversion tools like calls to action and email collectors that you can use to convert viewers.
  11. Visualize your site’s traffic: Use heat maps, scroll maps and mouse tracking tools to visualize high (and low) converting site content so you can make changes that increase conversions.
  12. Use benefit-rich, action-oriented copy: Dramatically increase your opt-in rates by using “value terms” to increase the perceived value of your offers and persuade readers to take action. For example: free download, featured, limited time, advanced, special offer, secrets, exclusive, access.
  13. Make post available to download: Giving readers the option to download your blog posts as PDFs can help grow your email list by targeting your blog’s busy readers.
  14. Collect commenter emails: Encourage blog commenters to subscribe by catching them at the point they are posting a comment.
  15. Use exit-intent pop-ups forms: Pop-ups have increased some sites’ conversion rates by more than 1,000%. Exit intent pop-ups take it one step further by converting visitors who are about to leave your website.
  16. Host a contest: Using a tool like WooBox, you can create photo/video contests on social media that require an email to enter. Don’t forget to collect and share all the unique content your audience creates.
  17. Speed up your site: A 1 second delay in your site speed can result in a 7% reduction in conversions. That’s why you should find a tool that measures your site’s speed and provides helpful recommendations.
  18. A/B test everything: President Obama raised an additional $60 million by simply A/B testing multiple marketing campaigns  to see which performed better.
  19. Direct SlideShare traffic: With over 50 million visitors per month, there’s a massive audience here that you can use to build your email list. Simply include enticing calls to action that direct viewers to relevant opt-in offers.
  20. Use Twitter lead cards: Using the Twitter ad platform, you can create one-click opt-in ads that generates new subscribers by making the opt-it process incredibly quick and simple.